Tuesday 30 June 2015

Y12 A2 Media Homework - Promotional Package Analysis

For your A2 coursework you are creating a promotional package for either the release of new film (film trailer, poster, magazine cover) or the release of a new album (music video, digipak, magazine advert).  To achieve a high grade for your production your different products need to clearly link together.  In order to develop your understanding of how media producers create branded links in their promotional material you need to analyse a promotional package for a relevant product (film or album).

Consider how the different products link together, and how these links are created.  Try to make your work as visual as possible.  Your analysis should be presented on the Genre Research page of your blog.


Film Trailer
Consider how the trailer for a film from your chosen genre links to the poster for the film, and any other promotional material you can find (e.g. websites, magazine covers).  How clearly do the different products link together?  How are those links created?  Is there a clear sense of brand identity?  Consider the use of fonts, colours, images, language.

Music Video
Consider how a music video from your chosen genre links to the album cover design, and any other promotional material you can find (e.g. adverts, websites).  How clearly do the different products link together?  How are those links created?  Is there a clear sense of brand identity?  Consider the use of fonts, colours, images, language.

Thursday 16 April 2015

Developing Ideas for a Television Advert

AS Media Exam Countdown

Codes and Conventions of Factual Television

Monday 9 February 2015

Analysing the Representation of Ethnicity

Lesson Objectives: To be able to analyse the representation of gender in television drama.

Read through the page on ethnicity in the TV Drama revision guide located here:
TV Drama Revision Guide

Analyse the representation of ethnicity in the extract below.  You should consider how ethnicity is represented and identify specific examples of how the technical elements are used to construct representation:

  • camerawork
  • sound
  • editing
  • mise-en-scene

You should watch the extract at least three times.

Once you have watched the extract and made notes read through the Examiners' Report below  and identify the strengths and weaknesses of students' answers.  What examples are suggested as to how representation was constructed?




Plan your answer to an exam question on the Hotel Babylon extract analysing the representation of ethnicity through the use of camerawork, sound, editing, and mise-en-scene.

What key points can you make in relation to the messages about ethnicity?
What specific examples will you use from each technical area?  Try to include at least three specific examples from each technical area.