Thursday 2 May 2013

AS Media Exam - Institutions

In your Institutions essay you need to make sure you are making consistent use of specific examples to support the points you are making, and that you evaluate the benefits and disadvantages to film institutions and audiences.

Look at the examples below:

The big budgets of conglomerates like Disney also give a huge advantage with attracting audiences.  Disney is easily able to afford new technologies like digital 3D, and can afford to develop technologies that encourage audiences to purchase their products such as Second Screen.  3D is not only advantageous because it can't be pirated, but it also adds more of a 'wow factor' to the experience of watching films in the cinema, and has been used successfully by Disney in releases such as Tron: Legacy and Alice in Wonderland.

Synergy has also had a significant impact on the US dominance of the film industry.  This is the promotion and sale of a product across the various subsidiaries of the media conglomerate.  For The Walt Disney Company ancillary revenue has become an important source of revenue through the sale of DVDs and merchandise.  Disney used synergy to promote the release of Toy Story 3, holding a Toy Story on the Disney Channel before the release of the film.  This would encourage people to go to the cinema to see the film, but would also increase the number of people watching the channel benefiting both parts of the company.  Synergy helps major conglomerates to maintain their oligopoly of the media market, as smaller, independent companies are unable to maximise revenue or promote their products in this way.

Topics for Section B of the AS Media Exam

Thursday 25 April 2013

A2 Exam Question 1(a) - Specific Examples, Evaluation, and Progress


Here are key sections of the Level 4 standard answer to question 1(a) we looked at in class.  These sections show how specific the examples from your production work should be, the way you should evaluate the effect of these examples, and how you link them to a discussion of progress.

Remember that approach to help you structure each paragraph:

specific example from your coursework - effect of that example - how that shows progress




Wednesday 24 April 2013

AS and A2 Revision

One of the best methods of preparing for your exam is to complete exam questions from past papers.
All the past papers on this page of the OCR website, along with mark schemes and examiners' reports.

http://www.ocr.org.uk/qualifications/as-a-level-gce-media-studies-h140-h540/

Year 12 you need to look for G322 Key Media Concepts - TV Drama (the paper will include the institutions question as well).  Year 13 your paper is G325 Critical Perspectives in Media.

If you complete any exam questions I am happy to mark them and give you feedback.

Y12 Media Institutions Homework April 23rd

Create a fact sheet of key facts and figures you can use in the exam.


  • You may want to include statistics about
  • film budgets
  • box office figures
  • numbers of cinemas films are shown at
  • online piracy
  • the dominance of the Big Six
  • what platforms are most popular

Useful information can be found here:

and on the @nealewademedia twitter.

Homework is due one week after it was set.  For 12c it is due on Tuesday the 30th of April, and for 12b it is due Wednesday the 1st of May.

Sunday 21 April 2013

A2 Homework week beginning 22/4/13

Choose one of the key theorists for the Collective Identity topic.

Write a paragraph explaining their ideas.

Apply these ideas to 3 different media texts we have studied for the Collective Identity topic.  Make sure you link the ideas to specific points about the media texts, and explain clearly how the theory relates to the media text.

Explain whether you think the theorist's view point is right or wrong, and why you think this.

Homework due Monday 29th of April for 13b, Tuesday 30th of April for 13d.

To remind yourself of the theorists follow this link
http://mediastudiesnwcc.blogspot.co.uk/2011/05/a2-media-and-collective-identity.html

Tuesday 16 April 2013

A2 Collective Identity Homework

Choose one of the media texts we have studied for the Collective Identity topic and write an analysis of how it represents young people.  Include specific examples from the text, and reference to relevant theorists.

Your analysis should be at least 500 words.


UK and US Film Industry Essay Plan Template

Thursday 21 March 2013

British Film Distribution - 'Pulp' (2012)

'Pulp' (2012, UK)

'Pulp' is a British comedy film which became the first film to be distributed exclusively via X box Live.

Read through the article below which discusses the issues raised by this method of distribution.

BBC Newsbeat Article

Film Distribution

Film Distribution

Read through the different articles about film distribution and make notes on the key points.

1) What is distribution?
2) Licensing
3) Marketing
4) Marketing: Prints and Advertising
5) Logistics
6) Case Study: Bullet Boy
7) Digital Distribution

British Film Industry Resources

BFI Statistical Yearbook 2012

The British Film Institute's (BFI) Statistical Yearbook has lots of information about the British film industry in 2011 in terms of funding, exhibition, distribution, and consumption which will help you in the Institutions section of the exam.

Thursday 7 February 2013

Media Language Definition


What is Media Language?

Media language refers to the ways in which media producers make meaning in ways that are specific to the medium in which they are working and how audiences come to be literate in ‘reading’ such meaning within the medium. For example, the ‘language of film’, print layout conventions. These medium specific languages will often be closely connected to other media concepts such as genre or narrative and candidates are at liberty to make such connections to a greater or lesser extent in their answers.