Tuesday 18 September 2012

Advanced Portfolio Planning

Scriptwriting
You will need to write a script for your video.  A script is not just based on dialogue.  Instead it is a detailed description of every moment of your video from beginning to end.

You will need to present your script in the accepted industry format.  To help you with this read the sections from Script Layout to Scene 3 on the link below.  You will need to login using the MediaEdu login you have been given.


You may also find it useful to search for examples of professional scripts on the internet, and include a section of one as an example on your blog.

Storyboards

Tips on storyboarding can be found using the link below:


Your storyboard must look professional.  You should use one frame for every shot in your video, and include information about shot type and length.

Shot List

You can create your shot list template.  Use the example below to help you.  On the shot list you should include information about the shot number, length, type, camera movement and angle, and a brief description of the action.  Remember to include the working title of your production and the names of your group members.

Wednesday 9 May 2012

AS Media Exam Revision Guide

A2 Question 1(a) Post Production

Unit G325, Section A, New Post Production Guidance, page 37: 
Post production is a more ambiguous term for some media areas and thus examiners will credit 
candidates’ ability to demonstrate their understanding of the term in relation to their own work through 
whichever approach the centre encourages. For example, a centre may treat all manipulation of copy 
and images as post production in print. For film a centre may consider post production to include 
editing, sound and effects and for games design a centre may distinguish between production of the 
game engine and post-production relating to sound and dialogue. The definitions of the term are at the 
discretion of candidates/centres, but candidates are encouraged to explain their use of the term in 
their answers in the examination to aid the examiner.

Wednesday 29 February 2012

Technology and the British Film Industry

Streetdance 3D

New Media Technology and the Marketing of British Films

Watch the video below and make notes on how new media technologies were used to promote the films.  You need to identify specific examples, and be aware of the benefits and disadvantages discussed.


More information about the UK Film Council's Digital Innovation in Distribution, including detailed downloadable case studies can be found on their website: http://www.ukfilmcouncil.org.uk/digitalinnovation

Thursday 26 January 2012

Viral Marketing

Click to read Viral Marketing article

Read through the article and make notes on the following questions:

What is viral marketing?  How does it work?
How was viral marketing used to promote The Blair Witch Project (1999)?
What are the benefits of viral marketing?
How did Cloverfield (2008) use viral marketing?
What are the disadvantages of viral marketing?

Sunday 15 January 2012

Film Distribution

Film Distribution (Click to follow link)

Read the 7 articles about film distribution and make notes on the key points.  Use the prompts below to help you with your note making.  You need to be able to define and explain each of the key elements of film distribution, have a clear understanding of key terminology, and be able to explain potential advantages and disadvantages of elements of film distribution.

  • What is distribution and why is it important?
  • What are the differences between the distribution of Hollywood films and independent films?
  • What are the three stages of distribution?
  • What is licensing?
  • What are the stages of a film's release?
  • What is P&A, and its key elements?
  • What is digital distribution?  What are the benefits of digital distribution?